Principal's Message

This welcome email is clean and readable. And most importantly, there’s one clear call to action at the top of the message: Watch the video now. By focusing on this one CTA, InVision ensures that readers aren’t overwhelmed by offers and upsells.

Since InVision is a SaaS product with many features, it’s crucial that users understand the product as soon as possible. This could be why the company focuses on tutorials in its welcome email. The goal is to get customers using the product right away so they’ll discover how it might help with their busi